"Built to Last" is a business book authored by Jim Collins and Jerry I. Porras. It explores the characteristics of visionary companies that have achieved long-term success. The authors conducted extensive research to identify key principles that differentiate these companies from their competitors. The book emphasizes the importance of a strong core ideology, which includes a clear mission and values. It also highlights the significance of fostering a culture of innovation and adaptability, allowing these companies to thrive in changing environments while maintaining their foundational principles.