Bruce Pavitt is an influential figure in the music industry, best known as the co-founder of Sub Pop, a record label that played a crucial role in popularizing grunge music in the late 1980s and early 1990s. His passion for underground music and innovative approach to marketing helped launch the careers of iconic bands like Nirvana and Soundgarden. Pavitt's journey began with his fanzine, Sub Pop, which showcased emerging artists and laid the groundwork for the label. His vision and dedication to independent music have left a lasting impact, inspiring countless musicians and labels around the world.