Broadcasting rights refer to the legal permissions granted to media companies to transmit specific content, such as sports events, television shows, or movies. These rights are often sold by content creators or event organizers to broadcasters, allowing them to air the content to their audience. The terms of these rights can vary, including duration, geographic area, and exclusivity. In the world of sports, broadcasting rights are particularly valuable, as they can generate significant revenue for leagues and teams. For example, major events like the Olympics or Super Bowl attract high bidding from networks seeking to reach large audiences.