"Bro" is a colloquial term often used to refer to a male friend or companion. It conveys a sense of camaraderie and familiarity, commonly used among young men. The term can also imply a casual, laid-back attitude and is frequently associated with certain social groups or cultures. In addition to its use as a term of endearment, "bro" has evolved into a broader cultural phenomenon. It is often linked to the bro culture, which emphasizes friendship, loyalty, and shared interests, particularly in areas like sports, gaming, and social activities.