The British Vehicle Rental and Leasing Association (BVRLA) is a trade body representing the vehicle rental and leasing industry in the United Kingdom. Established in 1967, it aims to promote best practices, provide guidance, and advocate for the interests of its members, which include rental companies and vehicle leasing firms. BVRLA also plays a crucial role in shaping industry standards and policies, ensuring that members comply with regulations. The association offers resources, training, and networking opportunities to help its members thrive in a competitive market, while also focusing on sustainability and innovation within the automotive sector.