Bridal gown rental is a service that allows brides to rent their wedding dresses instead of purchasing them. This option can be more affordable, as wedding gowns can be quite expensive. Renting a gown typically includes a selection of designer dresses, which can be tried on in-store or online. Many bridal shops offer rental packages that may include alterations, cleaning, and return services. This option is ideal for brides who want to wear a beautiful dress for their special day without the long-term commitment of ownership. It also promotes sustainability by reducing waste in the fashion industry.