Brian Fantana is a fictional character from the comedy film series Anchorman, portrayed by actor Paul Rudd. He is known for his charming personality and his role as a field reporter for the fictional news station KVWN Channel 4 in San Diego during the 1970s. Brian is often seen wearing stylish clothing and is characterized by his love for cologne, particularly his signature scent, "Sex Panther." In the films, Brian is part of a news team that includes characters like Ron Burgundy, Champ Kind, and Brick Tamland. He often provides comic relief with his humorous one-liners and flirtatious behavior. His character embodies the over-the-top masculinity and absurdity of the era, making him a memorable part of the franchise.