Branded goods are products that are marketed under a specific name or logo, which distinguishes them from generic or unbranded items. These brands often represent a certain level of quality, reputation, and consumer trust. Examples of branded goods include items from companies like Nike, Apple, and Coca-Cola. Consumers often choose branded goods because they associate them with reliability and prestige. The branding can influence purchasing decisions, as people may feel more confident buying products from well-known brands. This can lead to brand loyalty, where customers repeatedly choose the same brand over others.