Brand New Music is a South Korean entertainment company founded in 2017 by Rhymer, a well-known rapper and producer. The company focuses on managing and promoting various artists, primarily in the K-pop genre. It has gained recognition for its diverse roster, which includes solo artists and groups, and is known for producing high-quality music and performances. The company has released numerous successful songs and albums, contributing to the growing popularity of its artists both domestically and internationally. Brand New Music also emphasizes the importance of creativity and artistic expression, allowing its artists to participate in the songwriting and production processes.