Box office tracking refers to the process of monitoring and analyzing the financial performance of films in theaters. This includes measuring ticket sales, revenue, and audience attendance over time. Box office trackers often provide forecasts for upcoming releases, helping studios and investors gauge a film's potential success. Data collected from box office tracking is used by various stakeholders, including movie studios, distributors, and analysts. It helps them make informed decisions about marketing strategies, release dates, and budgeting. Popular tracking services, such as Box Office Mojo and The Numbers, offer insights into trends and comparisons between different films.