Bowflex is a brand known for its innovative home fitness equipment, particularly its adjustable resistance machines. These machines allow users to perform a variety of exercises using a compact design, making them suitable for home workouts. The brand aims to provide effective strength training solutions without the need for bulky weights. Founded in the 1980s, Bowflex gained popularity with its unique resistance technology, which uses rods to create adjustable resistance levels. Over the years, the company has expanded its product line to include cardio machines, such as treadmills and ellipticals, catering to a wide range of fitness enthusiasts.