A boutique is a small retail shop that specializes in unique and often high-quality products, such as clothing, accessories, or home goods. Unlike larger department stores, boutiques typically offer a curated selection of items, focusing on style and individuality. They often feature products from local designers or artisans, making them popular for those seeking distinctive pieces. Boutiques can vary in theme and style, catering to specific markets or demographics. Many boutiques emphasize personalized customer service, creating a welcoming atmosphere for shoppers. This focus on customer experience and unique offerings helps boutiques stand out in the competitive retail landscape.