The term "bourgeois" originally referred to the middle class in medieval Europe, particularly those who were involved in commerce and trade. Over time, it has come to represent a social class characterized by materialistic values and conventional attitudes. The bourgeoisie often contrasts with the working class and the aristocracy, playing a significant role in the development of capitalism. In modern contexts, "bourgeois" can also describe a lifestyle or mindset that prioritizes wealth, comfort, and social status. It is often associated with consumerism and a desire for upward mobility, reflecting the values of capitalism and industrialization. The term can carry both neutral and pejorative connotations, depending on its use.