Bottle design refers to the process of creating the shape, structure, and aesthetics of a bottle. This includes considerations for functionality, such as ease of pouring and sealing, as well as visual appeal to attract consumers. Designers often use materials like glass, plastic, or metal, and may incorporate features like labels or embossed logos to enhance branding. The design of a bottle can significantly impact its marketability and usability. For example, the Coca-Cola bottle is iconic for its unique contour shape, which not only stands out on shelves but also fits comfortably in the hand. Effective bottle design balances practicality with creativity to meet consumer needs.