Booth design refers to the process of creating a space for exhibitions, trade shows, or events where businesses can showcase their products or services. It involves planning the layout, selecting materials, and incorporating branding elements to attract visitors. Effective booth design enhances visibility and engagement, making it easier for attendees to interact with the displayed offerings. Key elements of booth design include graphics, lighting, furniture, and technology. Designers often consider the target audience and the overall theme of the event to create an inviting atmosphere. A well-designed booth can significantly impact a company's success in generating leads and building brand awareness.