Bookmaking is the process of creating and managing bets on various events, such as sports games or horse races. It involves setting odds, which determine how much money a bettor can win based on their wager. Bookmakers, or bookies, use their knowledge of the events and statistical analysis to attract bettors while minimizing their own risk. In addition to traditional betting, bookmaking has evolved with technology, leading to online platforms where people can place bets from anywhere. This has made it easier for fans to engage with their favorite sports and events, while also creating a competitive market among bookmakers to offer the best odds and promotions.