Booking Holdings is a leading online travel and related services company based in the United States. It operates several well-known travel brands, including Booking.com, Priceline, and Kayak, providing users with options for booking hotels, flights, and rental cars. Founded in 1997, Booking Holdings has grown significantly through acquisitions and innovation in the travel industry. The company focuses on offering a seamless experience for travelers, utilizing technology to connect customers with a wide range of travel services and accommodations worldwide.