A booking agent is a professional who helps artists, musicians, or performers secure gigs and events. They act as intermediaries between the talent and venues, negotiating contracts and fees. Booking agents often have extensive networks in the entertainment industry, which allows them to find opportunities that align with their clients' goals. In addition to securing performances, booking agents also manage schedules and promote their clients. They may work with various types of talent, including musicians, actors, and speakers. Their role is crucial in ensuring that artists can focus on their craft while handling the business side of their careers.