A book imprint is a name under which a book is published, often representing a specific brand or style of publishing. Imprints can be created by large publishing houses to target different audiences or genres, allowing them to diversify their offerings. For example, a major publisher like Penguin Random House may have multiple imprints focusing on fiction, non-fiction, or children's literature. Each imprint may have its own editorial team and marketing strategy, which helps to establish a unique identity in the market. Readers often recognize certain imprints for their quality or specific themes, making it easier for them to find books that match their interests.