The Bob O'Keeffe Cup is an annual rugby league competition held in Australia. It features teams from various regions competing for the prestigious trophy, named in honor of Bob O'Keeffe, a notable figure in the sport. The tournament aims to promote local talent and foster community spirit through rugby. The cup is typically organized by the New South Wales Rugby League and attracts significant attention from fans and players alike. It serves as a platform for emerging athletes to showcase their skills and potentially advance to higher levels of competition within the sport.