Bluetooth Beacons
Bluetooth Beacons are small wireless devices that use Bluetooth technology to transmit signals to nearby smartphones and tablets. They can send information, such as promotions or location-based services, to users who have Bluetooth enabled on their devices. This technology is commonly used in retail stores, museums, and airports to enhance customer experiences.
These beacons work by broadcasting a unique identifier that can be picked up by compatible apps on mobile devices. When a user comes within range, the app can trigger notifications or provide relevant content based on the user's location. This allows businesses to engage with customers in real-time.