Blenders Pride is a popular Indian whisky brand known for its smooth taste and premium quality. Launched in 1995 by Pernod Ricard, it quickly gained a reputation for blending fine Indian grain spirits with imported Scotch malts. The whisky is often enjoyed neat, on the rocks, or in cocktails. The brand has become synonymous with luxury and celebration, frequently associated with high-profile events and music festivals in India. Blenders Pride also emphasizes its commitment to craftsmanship, showcasing the art of blending through various promotional campaigns and collaborations with artists and influencers.