"Bleach blonde" refers to a hair color achieved by using a bleaching agent to lighten the natural hair color to a pale yellow or white shade. This process often involves the use of hydrogen peroxide and can be done at home or in a salon. The result is a striking, bright look that can be styled in various ways. This hair color is popular in many cultures and is often associated with fashion trends and celebrity styles. Many people choose to maintain their bleach blonde hair with regular touch-ups and conditioning treatments to keep it healthy and vibrant.