"Blair Witch" refers to the 1999 horror film "The Blair Witch Project," directed by Daniel Myrick and Eduardo Sánchez. The film follows three student filmmakers—Heather Donahue, Michael C. Williams, and Joshua Leonard—who venture into the Black Hills of Maryland to document the legend of the Blair Witch. They become lost in the woods, experiencing strange occurrences that lead to their disappearance. The film is notable for its found-footage style, which creates a sense of realism and immersion. It was a commercial success, grossing over $248 million worldwide, and is credited with popularizing the found-footage genre in horror cinema.