Black Friday advertising refers to promotional campaigns that retailers launch to attract customers during the shopping event that occurs the day after Thanksgiving in the United States. This day marks the beginning of the holiday shopping season, and businesses often offer significant discounts on a wide range of products, from electronics to clothing. Advertisements can be found in various formats, including television commercials, online ads, and print flyers. Retailers typically start their Black Friday advertising weeks in advance, creating buzz and anticipation among consumers. Many companies also use social media platforms to reach a broader audience, sharing exclusive deals and limited-time offers. The goal of these advertising efforts is to drive foot traffic to stores and increase online sales during this highly competitive shopping period.