Birdiebee is a clothing brand co-founded by Nicole Richie that focuses on comfortable and stylish activewear. The brand aims to empower women by offering versatile pieces that can be worn for various activities, from workouts to casual outings. The collection features a range of products, including leggings, sports bras, and tops, all designed with a modern aesthetic. Birdiebee emphasizes quality materials and inclusive sizing, making it accessible to a diverse audience. The brand promotes a lifestyle of health and wellness while encouraging self-expression through fashion.