Bing Rewards is a loyalty program offered by Microsoft that allows users to earn points for using the Bing search engine. Users can accumulate points by searching the web, completing quizzes, and engaging with various offers. These points can then be redeemed for gift cards, sweepstakes entries, and other rewards. The program encourages users to choose Bing over other search engines by providing incentives for their online activities. Members can track their points and progress through their Microsoft account, making it easy to see how close they are to earning rewards.