Binance Launchpad is a platform created by Binance, one of the largest cryptocurrency exchanges in the world, to help new blockchain projects raise funds and gain exposure. It allows users to participate in token sales for various projects, often before they are available on the open market. The platform aims to provide a secure and user-friendly environment for both investors and project developers. By leveraging Binance's extensive user base and resources, projects can reach a wider audience, while investors have the opportunity to discover and support innovative ideas in the cryptocurrency space.