Billy McFarland is an American entrepreneur best known for co-founding the infamous Fyre Festival, a luxury music festival that was heavily promoted but ultimately failed spectacularly in 2017. His ambitious vision turned into a disaster, leading to legal troubles and a prison sentence for fraud. Before the Fyre Festival, McFarland founded Spling, a marketing company that aimed to help brands create visual content. Despite his early successes, his reputation was marred by the fallout from the festival, which has since become a cautionary tale in the world of event planning and marketing.