Big Machine Records is an American record label founded in 2005 by Scott Borchetta. It is known for its focus on country music and has signed several successful artists, including Taylor Swift, Rascal Flatts, and Florida Georgia Line. The label has gained recognition for its innovative marketing strategies and commitment to developing new talent. Over the years, Big Machine Records has expanded its roster and ventured into other genres, while maintaining its strong presence in the country music scene. The label has also been involved in various partnerships and collaborations, further enhancing its influence in the music industry.