Bidirectional communication refers to a two-way exchange of information where both parties can send and receive messages. This type of communication is essential in various contexts, such as in telecommunications, face-to-face conversations, and online messaging. It allows for feedback, clarification, and a more dynamic interaction between individuals or systems. In contrast to unidirectional communication, where information flows in one direction, bidirectional communication fosters engagement and collaboration. It is commonly used in customer service, where representatives listen to customer concerns and respond accordingly, ensuring that both sides are actively participating in the conversation.