Bharatmala is a road development project initiated by the Government of India aimed at improving the country's highway infrastructure. Launched in 2017, it focuses on enhancing road connectivity across various regions, particularly in border and coastal areas. The project seeks to optimize the efficiency of freight and passenger movement, thereby boosting economic growth. The Bharatmala program includes the construction of new highways, upgrading existing roads, and developing expressways. It also emphasizes the integration of rural roads with national highways to ensure better access to remote areas. Overall, the initiative aims to create a robust and efficient road network across India.