Betfred is a well-known British bookmaker that offers a variety of betting services, including sports betting, casino games, and online gambling. Founded in 1967 by Fred and Peter Done, the company has grown to become one of the largest independent bookmakers in the UK, with numerous retail shops and a strong online presence. In addition to traditional betting, Betfred provides customers with features like live betting and promotions. The company is also involved in sponsorships, including partnerships with various sports teams and events, enhancing its visibility in the competitive betting market.