Benefits refer to the positive outcomes or advantages gained from a decision, action, or investment. For example, choosing to exercise regularly can lead to improved health, increased energy, and enhanced mood. These advantages often motivate individuals or organizations to pursue specific goals or projects. Costs, on the other hand, represent the negative aspects or sacrifices associated with a choice. This can include financial expenses, time commitments, or potential risks. For instance, investing in a new business venture may require significant capital and effort, which could impact other areas of life or finances if the venture does not succeed.