Benefit Organizations, often referred to as B Corps, are businesses that prioritize social and environmental performance alongside profit. They are certified by the B Lab, a nonprofit organization that evaluates companies based on their impact on workers, customers, community, and the environment. This certification helps consumers identify businesses committed to positive change. These organizations aim to balance purpose and profit, ensuring that their operations contribute to societal good. By meeting rigorous standards, Benefit Organizations demonstrate accountability and transparency, fostering trust among consumers and stakeholders. This model encourages a more sustainable and equitable economy.