Ben Guerir is a town located in central Morocco, approximately 70 kilometers northeast of Marrakech. It serves as the capital of the Marrakech-Safi region and is known for its strategic location along major transportation routes. The town has a rich history, having been established in the 1930s as a military base. The economy of Ben Guerir is primarily based on agriculture, with surrounding areas producing various crops. In recent years, the town has seen development in infrastructure and industry, including the establishment of the Ben Guerir Solar Power Plant, which contributes to Morocco's renewable energy goals.