Bella Freud is a British fashion designer known for her unique knitwear and playful designs. She launched her eponymous label in 1990 and quickly gained recognition for her creative use of graphics and bold colors. Her collections often feature witty slogans and references to art and literature, reflecting her eclectic style. In addition to her fashion line, Bella Freud has collaborated with various brands and artists, expanding her influence in the fashion industry. She is also the granddaughter of the famous psychoanalyst Sigmund Freud, which adds an intriguing layer to her artistic perspective and approach to design.