Behavioral intention refers to an individual's readiness to perform a specific behavior. It is often considered a predictor of actual behavior, as it reflects how likely someone is to engage in a particular action. This concept is commonly used in fields like psychology and marketing to understand decision-making processes. Factors influencing behavioral intention include attitudes, subjective norms, and perceived behavioral control. For example, if a person has a positive attitude towards recycling, believes their friends support it, and feels capable of doing it, their intention to recycle is likely to be strong.