The Behavioral Insights Team (BIT) is an organization that applies behavioral science to improve public policy and services. Founded in the United Kingdom in 2010, it aims to understand how people make decisions and how these insights can lead to better outcomes in areas like health, education, and finance. BIT uses research from psychology and economics to design interventions that encourage positive behavior changes. By testing and evaluating these interventions, the team helps governments and organizations implement effective strategies that can lead to improved public welfare and increased efficiency in service delivery.