Behavioral Insights refer to the understanding of how people make decisions and behave in various situations. This field combines psychology, economics, and social science to analyze why individuals act the way they do. By studying patterns in human behavior, researchers can identify ways to encourage positive actions, such as healthier lifestyles or better financial choices. Governments and organizations often use Behavioral Insights to design policies and programs that effectively influence behavior. For example, nudges—small changes in the way choices are presented—can lead to improved outcomes in areas like public health and environmental sustainability. These insights help create environments that promote better decision-making.