Behavioral ethics is a field of study that examines how individuals make ethical decisions and the psychological factors that influence those choices. It explores why people may act unethically even when they know the right thing to do, often due to cognitive biases, social pressures, or situational contexts. This discipline combines insights from psychology, sociology, and philosophy to understand moral behavior. Researchers in behavioral ethics investigate scenarios where ethical dilemmas arise, aiming to identify patterns and develop strategies to promote ethical decision-making in various settings, such as workplaces and educational institutions.