The Behavior Design Lab is a research initiative focused on understanding and influencing human behavior through design. It aims to apply principles from psychology, behavioral science, and design thinking to create interventions that promote positive behavior change. The lab often collaborates with various organizations to develop practical solutions for real-world challenges. Founded by BJ Fogg, a prominent figure in behavior science, the lab emphasizes the importance of simplicity and user-centered design. By studying how people interact with technology and their environments, the lab seeks to create tools and strategies that encourage healthier habits and improve overall well-being.