Beer styles refer to the various categories of beer that are defined by their ingredients, brewing methods, and flavor profiles. Common styles include Lager, Ale, Stout, and Pale Ale. Each style has unique characteristics, such as color, aroma, and alcohol content, influenced by the type of grains, hops, and yeast used in the brewing process. Understanding beer styles helps consumers choose beverages that match their taste preferences. For example, IPAs (India Pale Ales) are known for their hoppy bitterness, while Wheat Beers are often light and refreshing. Exploring different styles can enhance the overall beer experience.