Beauty standards refer to the societal norms and ideals that define what is considered attractive or beautiful in a given culture. These standards can vary widely across different regions and time periods, often influenced by factors such as media, fashion, and cultural traditions. For example, in some cultures, slimness is prized, while in others, curviness may be celebrated. These standards can impact individuals' self-esteem and body image, leading to pressure to conform. The rise of social media has further amplified these ideals, as platforms often showcase curated images that promote specific beauty traits. This can create unrealistic expectations and affect mental health, particularly among young people.