Beauty culture refers to the societal norms and practices surrounding the concept of beauty. It encompasses various aspects, including skincare, makeup, fashion, and personal grooming. Different cultures have unique standards of beauty, which can influence how individuals perceive themselves and others. The rise of social media has significantly impacted beauty culture, allowing trends to spread rapidly. Influencers and celebrities often shape beauty ideals, promoting specific products and techniques. This culture can empower individuals to express themselves but may also lead to unrealistic expectations and pressures regarding appearance.