Beats by Dre is a brand of headphones and audio products founded in 2006 by music producer Dr. Dre and music executive Jimmy Iovine. The brand quickly gained popularity for its stylish design and emphasis on bass-heavy sound, appealing to music lovers and celebrities alike. In 2014, Apple Inc. acquired Beats by Dre for $3 billion, integrating its technology and branding into Apple's ecosystem. The product line includes over-ear headphones, in-ear earbuds, and portable speakers, all designed to enhance the listening experience for users across various platforms.