A "beachhead" refers to a secure position established on a beach or coastal area, typically during military operations. It serves as a foothold for further advances into enemy territory. The term is often used in the context of amphibious assaults, where forces land on a beach to gain control and expand their operations. In business, a beachhead can also describe a strategy where a company establishes a strong presence in a specific market before expanding further. This approach allows businesses to build brand recognition and customer loyalty, similar to how military forces consolidate their position before launching additional attacks.