Be Inc. was a technology company founded in 1990 by Jean-Louis Gassée, a former executive at Apple Inc.. The company aimed to create an innovative operating system called BeOS, designed for multimedia applications and optimized for performance. Despite its advanced features, Be Inc. struggled to gain significant market share against dominant players like Microsoft and Apple. In 2001, the company was acquired by Palm, Inc., which sought to integrate BeOS technology into its products, but the vision was never fully realized.