Bay Area rap is a distinct subgenre of hip-hop that originated in the San Francisco Bay Area. It is known for its unique sound, which often incorporates elements of funk, hyphy, and electronic music. Artists from this region frequently use catchy hooks and playful lyrics, reflecting the vibrant culture and lifestyle of the area. Key figures in Bay Area rap include E-40, Too Short, and Mac Dre, who have significantly influenced the genre. The hyphy movement, characterized by energetic beats and dance, emerged in the early 2000s, further shaping the Bay Area's musical identity.