A batting coach is a specialized instructor in baseball and softball who focuses on improving a player's hitting skills. They work with athletes of all ages, teaching proper techniques for swinging the bat, making contact with the ball, and understanding pitch selection. Their goal is to enhance a player's performance at the plate. Batting coaches often analyze a player's mechanics and provide personalized feedback. They may use video analysis and drills to help players develop consistency and power in their swings. Many professional teams, including those in Major League Baseball (MLB), employ batting coaches to support their players' development and success.